5 Ways Twitter Analytics Can Make You A Better Marketer
1. Find Out How Many People Are REALLY Seeing Your Tweets As you’d expect from an analytics tool, you can examine Impression data from within a specified date range by clicking on the date range button in the upper-right corner of the page. This setting defaults to the previous 28-day range, but has been set to December 12 – January 12 in this example: Once you’ve set the date range, the Impression data timeline will adjust dynamically to display the data from the specified date range. You can also look at a month-by-month snapshot of your data by selecting the desired month from the list. The Impressions data timeline is color-coded, with blue bars representing organic impressions and yellow representing paid impressions from ads, promoted tweets, and the like. Although this is a great start, Twitter Analytics restricts the maximum possible date range users can access to any given 91-day window. This could be frustrating to users who want to see large-scale changes in p...